Dynamism in our society has prompted customers to want and in other cases demand instant services that yield instant gratification. Customers are also spoilt for choice and if a firm is not careful to look into how it can serve differently and exceed customers’ expectations, another entity may be with minimal resources can do better than the endowed . It is advisable to note that customers need quick response time, simply they hate waiting and if they wait for too long they become agitated. A quick response time and a timely apology keeps the customers satisfied and they will try and understand the hitches involved in the line of service. Instant times, instant services, instant society.